Finding new ways to market yourself, and your listings, is a constant process. When you get tired of the same old postcards and flyers, you might need a little creative motivation to get things (and people) moving!
We picked a few of our favorite ideas from Realtor Magazine. Here’s how other agents were able to gain interest in their business by stepping outside the box:
Tip #1: A Letter from Home
“To revitalize interest in a stigmatized property, I contacted every real estate agent who had sold in the area within the last year-and-a-half. I wrote an e-mail in the first person from the house. The house told its story of how it missed its owner and was seeking a new one that was as loving and caring as its former one had been. The house also explained what it felt was its own best features. I had six showings the next day and an acceptable contract within two days. A silly idea, but it worked.” −Doyle Cox, Champions Real Estate Group, Richmond, Texas
Tip #2: Capitalize on Foot Traffic
“Our office is in the heart of our downtown corridor with large amounts of foot traffic day and night. I have compiled our listings into a slide show and put them up on a digital picture frame in our storefront window so that all of our listings get cycled exposure with bright pictures and details. The frame really gives a techy look with style and also allows us to advertise upcoming events and promote our agents.” −Dominic Tartaglia, Tartaglia Realty, San Luis Obispo, California
Tip #3: Erase Pre-Move-In Jitters
“Real estate companies hire me to do pre-listing inspections, and they use the report as a marketing tool. I even have a sign that can be installed next to the For Sale sign, stating that the house has been “pre-inspected” and is “Move-In Certified.” At the seller’s choice, we can upload the inspection report to a Web site, www.MoveInCertified.com. Great marketing for the Sunday drive-by crowd.” −William Decker, Decker Home Services LLC, Skokie, Illinois
If you are an especially tech-savvy agent, our very own in-house real estate guru offers this tip:
“One of the most exciting advancements in real estate is the use of Virtual Reality. New 3D cameras allow you to scan your client’s home and then post the virtual environment online for anyone to see. Buyers can then view the home like they are actually doing a walk-through. 3D technology is the most immersive and engaging way for buyers to view properties online. This fun program combines 3D technology with the power of social media and helps you engage present and future clients.”
For more information about the virtual reality technology or to order your own 3D scan, visit www.Matterport.com.
Hopefully these ideas sparked some of your own creative strategies for marketing your listings.