High-tech marketing strategies with 3-D video tours and text campaigns are not the only ways to stay current in today’s market. Believe it or not, content marketing is (still) king!
Remember when you were a teenager and you thought you knew more than your parents about life? Well, sometimes clients have that same attitude toward their real estate agent. In recent years it has become even worse due to the excess amount of information online that is not always accurate. This can be frustrating for experts like you, who have spent countless hours in classes and have years of real experience under your belt. This problem is much easier to manage when you understand what common beliefs your clients might have and when you are prepared to explain why that might not be the case.
First, let’s look at 3 buying myths that need busting:
An effective open house is one that generates a buyer for the house you are selling, right?
A truly effective open house should generate a buyer for that house, AS WELL AS produce multiple future clients in the neighborhood and beyond! Think about it: an open house gives you access to a bunch of people who are thinking about buying or selling a home, whether it be the one you are showing or one that is similar. Take advantage of this opportunity to convert attendees into leads!
Here’s a step-by-step guide on how to get it done:
It’s the juggernaut of social media. It’s the first place many of us go for interaction, laughs, news, and recommendations. For real estate agents, it could be an incredible lead source. The question is: Are you using Facebook to its full potential?The depths of...
Continuing education is essential to maintaining your real estate career, but the high price tag on most certifications and designations can make you wonder if it’s worth it. The National Association of Realtors® offers 26 different designations. Just reading through the descriptions of each one can make you go cross-eyed! How do you decide which ones are most beneficial for you?
August is coming to an end, kids are going back to school, and football season is kicking off. Before we know it, the grocery store aisles will be filled with pumpkin-flavored everything. Fall is quickly approaching, and this could mean a surge in home sellers wanting to get their house listed before winter sets in – good news for you!
With your help, sellers can stage their home to create all the comfy feels that fall brings without having it look like a pumpkin patch exploded in their living room.
Here are a few ways to stage homes seasonally and effectively:
An open house can be a little frightening for some sellers. Having a bunch of people stomping through their space, touching their belongings and possibly judging their lifestyle can feel invasive. If it doesn’t go well and multiple showings are needed, there’s the added stress of keeping the house perpetually clean (and having pets ready to whisk away) in anticipation of a last-minute showing. The good news is, if all goes well and the open house generates an appropriate offer, it may be the only one you need.
Combined, baby boomers and millennials represent a significant chunk of the home buying market. According to the 2019 National Association of Realtors® Home Buyer and Seller Generational Trends report, millennials were responsible for 37% of home sales, with baby boomers not far behind at 32%.
The challenge comes when you realize that you have one set of listings to market to two very different groups of home buyers. From social status to cultural values to taste in décor, the two markets just don’t have much in common.
So, how do you market your listings in a way that will appeal to BOTH generations?
Ready to take your real estate marketing toolbox to new “heights?” Read why drone photography could be the next best investment in your digital assets.
We all know that the Real Estate business doesn’t always come with a steady income. You have probably gotten accustomed to waiting…and waiting…and waiting for your commission. UNLESS, you decide to take control of your income by using a commission advance company, (like many successful agents do).
If you have thought about getting advances on your commissions but you’re not sure where to go, we can help you decide. There are plenty of options out there, and they are not all created equal. So before you type the words into that search bar, make sure to look for these 7 things:
More and more top Realtors® are turning to video to boost their business and position themselves as industry influencers. By investing a little time (and not much overhead) in creating a well-structured webinar, you can become the rising expert agent who makes real estate dreams come true.
Realtors®: join the online video landslide and hook 403% more leads! We’ll show you how, starting with these 5 easy steps to flawless client testimonial videos.
As a business owner, time is your most valuable asset! Take back crucial chunks of your precious money-making time lost to menial tasks with automation technology.
Color choice matters, for everything from branding to throw pillows. But how can you be sure you’re choosing the RIGHT colors? Check out these go-to resources designed to help you use color psychology to find the right clients and sell more houses.
If you had to guess the most effective digital media tool for acquiring new customers, what would you say? Facebook? Twitter? This digital marketing tool yields $44 back for every $1 you spend – a 4400% ROI. And it’s completely free.
Are negative online reviews a gift in disguise? Here’s how to navigate conversations with unhappy reviewers and boost your business’ online reputation.
Is your online reputation holding you back? These 5 steps will have you on your way to earning the stellar reviews that will get you noticed!
Are you ready to get the upper hand when it comes to your taxes? There are plenty of opportunities for legit write offs if you know where to look. Read more to see why this could be the most exciting and profitable read this week!
Think your online reputation management can wait? Although personal referrals still reign supreme, there’s no mistaking the up-trend in home buyers and sellers scouring online reviews to find a real estate agent. Part 1 of our 3-part series shows how you can make these word-of-mouth endorsements work to your advantage, creating a sense of trust with potential clients even before you meet.
High-dollar home sales make up one of the most sought-after niche markets for agents – and one of the most intimidating. The clientele and the properties in this category can radiate a sense of exclusivity that seems untouchable to new (or even seasoned) Realtors®, with those extra-padded commissions only existing in their dreams.
You just managed to get all your listings into escrow. Time to celebrate, right? Not so fast. It suddenly hits you that now you have no listings to show buyers, no more guaranteed commissions, and you basically have to start all over. Talk about a buzz kill.
What’s the most common word real estate agents hear on a day-to-day basis? That would probably be “no.” In fact, it’s not at all unusual to hear a long string of “no’s” before getting to a “yes.” If you’re in real estate, you’re basically in sales with your career constantly relying on new business for continued growth. Unfortunately, society has become so indifferent to, or even suspicious of, “sales speak” that it’s almost a reflex to say “no” when potential clients are approached by an agent.
As a Realtor®, it’s up to you to find your own clients, build your own business, and work for yourself. You know that your success depends heavily on the trusting relationship between you and your client.
Ah, the paradox of choice. We are obsessed with having options for everything, and are even more obsessed with making decisions. Complain though we may, being deemed the “decision-maker” feeds us with such a sense of importance that we tend to ignore the agony that comes along with making so many decisions.
It’s no surprise that sellers want to get top dollar for their beloved house. Can you blame them? They’ve likely put a large amount of money, time and love into the home, and they don’t want it to go unappreciated or undersold. But listing a home at a high starting price can be disastrous for the sale. Two recent U.S. News & World Report articles refer to the “list high, lower later” concept as both a ubiquitous real estate myth, and a sure-fire way to plummet a home’s selling price.
As many agents know, working in real estate often means being subject to the whims of events out of your control. This includes, but is not limited to, fickle buyers and sellers; a drastically-fluctuating housing economy; and natural disasters that may strike in your local market.
Finding new ways to market yourself, and your listings, is a constant process. When you get tired of the same old postcards and flyers, you might need a little creative motivation to get things (and people) moving! We picked a few of our favorite ideas from Realtor Magazine. Here’s how other agents were able to gain interest in their business by stepping outside the box.
Home trends come and go, but one thing that is here to stay is home automation. Home automation refers to technology that automatically controls various parts of a home’s ecosystem including climate, lighting, and entertainment.
In our last article, we talked about the importance of home staging and how 77% of agents believe it made an impact on a buyers’ final decision. The statistics, as reported by the National Association of Realtors, demonstrate the need for an agent to seriously consider home staging.
A significant part of an agent’s pitch is selling the lifestyle that comes with a certain property. Even experienced buyers sometimes struggle with envisioning what their lives will actually look like in a property that seems to check all the right boxes. This is when the process becomes more about the “feelings” a property generates and less about the numbers.
A property listing is often the first encounter a potential buyer has with a property and can be the difference between a successful sale and a “pass!” Listings might seem tedious to write, but think of them as your sales pitch – this is a buyer’s gateway to working with you, so it’s important to make a great first impression for both you and the property.
As each generation comes of age, they also become prospective homebuyers. Although there is no shortage of challenges for younger generations, homeownership is still a goal that many aspire to – largely thanks to the abundance of media that showcases the joys and struggles of homeownership.
When you’re not marketing or working to improve your business, you’re likely out with clients conducting showings and facilitating deals.
What Realtor® isn’t constantly on the go? Few things have become more beneficial to Realtors® than a smart phone to help you work and prospect while you are out and about.
Once you delve into the world of blogging, it’s hard to ever leave! If you’ve been following our blogging series (part one and part two), you’ve likely begun your own blogging journey.
You’ve set up your blog, and you’re ready to go – but now the blank page stares back at you, and you have a meeting to go to and phone calls to make. How are you ever going to find time to write and promote content for your blog?
Being a successful Realtor® means demonstrating your value over and over again, and in order to do this, you need a platform where you can share your valuable knowledge. Increase your influence and entice prospective clients by starting a blog! You may be hesitant to spend time on something that doesn’t reap immediate rewards, but we’ll show you the true value of a routinely-updated blog.
In business and in life, time is money! Think of all the time you spend every day tackling tedious, menial tasks, such as emailing, scheduling, and organizing. It’s not that these tasks aren’t important – they certainly are! – but the time spent doing them takes away from time that could be spent on building relationships with clients and strategizing your long-term business plans.
What distinguishes a good Realtor® from a GREAT one? A successful, savvy agent makes continuing education a priority. The world of real estate is ever-changing, and agents need to constantly evolve with it. It’s not enough to just follow the market — Realtors® need to be on their game and constantly trying new approaches to earn and retain clients.
Expanding your network and developing meaningful long-term relationships with clients might seem like lofty goals, but what if we told you it’s not only possible, but it’s something you already do every day?