If you haven’t yet joined the 124 million Americans who have caught the podcast bug, now’s the time! (And if you have, congrats! You’re riding the rocket of one of today’s most popular and influential forms of edutainment.)
Marketing has come a long way! In the old days — and we’re talking medieval-era days — merchants would hire young people to shout their offerings to passers-by in the town square. This eventually gave way to a more “sophisticated” form of communication: communal bulletin boards.
Effective, innovative marketing is a must for all successful Realtors®, but choosing which strategies are most worth your time can be tricky. This is often why Realtors® put social media marketing on the backburner: the results aren’t always immediate, and building a following specific to your business takes time. But, if done with purpose, developing a social media following can expand your network by thousands!
Social media is an undoubtedly valuable marketing tool for Realtors®, but be advised, not all platforms are equally effective or worth your time. Instead of rushing around creating profiles, writing daily marketing posts, or running ad campaigns on every media...
Facebook is, without a doubt, the most popular social media platform in the world. More than 1.3 billion people use Facebook, which means that it’s the ideal platform for real estate marketing, right?It can be, but it’s not as simple as making a “Page” and hoping people flock to it. Facebook is valuable, but sometimes you have to dig deeper in order to unearth its treasures. Part of that digging means keeping astride of the infamous “algorithms,” understanding how they affect you, and weeding out fact from fiction.
Did you know it takes just 5 to 10 seconds to form a first impression? Yep, it’s that fast. So, let’s say a potential lead lands on your website or social profile. You basically have 5 seconds to hook them! Don’t panic. We’ll show you how to use the power of video to capture them, hook, line, and sinker.
Do you want to catch the attention of new leads in your market? Are you willing to try something totally crazy that will get you TONS of new leads with minimal effort?
Try this: direct mail.
As unexciting as it might sound, dropping a personalized brochure, postcard, sales letter, or other marketing piece in the mailboxes of your clients and potential leads is an effective way to cut through the digital noise…
There are many words one can associate with Florida-based Realtor® team The Jills, including luxury, elegance, and sophistication. What do The Jills have that less-successful Realtors® don’t? Memorable branding.
The new year is a great time to kickstart your real estate business, and what better way than to follow the advice of the most successful Realtors® in the world? The best way to learn from the experts in real estate and business is to go straight to the source — their books! These six must-reads are all new books, released in 2017 or coming out this year, so the valuable information is recent and relevant.
Vilfredo Pareto, a prolific Italian economist from the late 1800s, said that 20% of events cause 80% of the effects. This may sound complicated, but it’s a simple formula that applies to every type of business, activity, and industry, including real estate.
The most important tool in a real estate agent’s toolbox is their database. Your database is the culmination of all of your outreach and marketing efforts, and it’s the heart of your business, storing the information of all the people you’ve worked with over the years.
But your database is only what you make it. This is where a customer relationship management (CRM) database comes in.
Lead generation: it’s a sore topic for many real estate professionals, but it’s crucial for growing your business and becoming a top producer. What’s the best way to generate more qualified leads in less time? The options are practically endless, but we’ve done our best to identify a few of our favorites.
It’s time for the last two habits in our series of “five habits of highly-successful agents.” Though habits #4 and #5 may seem relatively unimportant and even easy to dismiss, do not be fooled! Developing and practicing these two habits are an essential part of achieving top producer status!
It’s time for some brutal honesty: Do you fall short when it comes to initiating and returning phone calls or emails? Do you often fall back on texting or emailing clients, even though you think a phone call might be more effective? Or maybe you’ve already lost a client due to less-than-par communication skills. (Sometimes it happens and we don’t even know it!)
Effective communication is a tenet to becoming a successful agent, which brings us to #3 in our series of top producer habits:
Do you ever feel like you are going nonstop, taking care of business – but you don’t have time to actually produce more business? Like your career is hitting a plateau even though you are working harder than ever?
This brings us to Top Producer Habit #2: They delegate!
This article the first in a 5-part blog series that explores five key habits of highly-successful agents.
As a real estate professional, odds are, you’re working for yourself. Even if you operate under a large brokerage, you essentially run your own business. It’s up to YOU to make your deals flow and your income grow.
All real estate agents experience ups and downs in the market. Maybe you’ve had a few slam dunks, and they were very exciting and motivating — but then things dried up, and you suddenly realized that, in order to be a success in this business, you have to know not only how to sell houses, but also how to sell yourself!
You want to do well. You want to be a top producer. That’s why you got into this business! But, what separates the average-producing agents from the TOP producers? What are their secrets and how can you achieve their level of success? If you want to experience success in any area of life, it is essential to do one thing: create good habits — both personally and professionally.
Remember when you were a teenager and you thought you knew more than your parents about life? Well, sometimes clients have that same attitude toward their real estate agent. In recent years it has become even worse due to the excess amount of information online that may or may not be accurate. This can be frustrating for experts like you, who have spent countless hours in classes and have years of real experience under your belt. This problem is much easier to manage when you understand what common beliefs your clients might have and you are prepared to explain why that might not be the case.
First, let’s look at 3 buying myths that need busting:
An effective open house is one that generates a buyer for the house you are selling, right?
A truly effective open house should generate a buyer for that house, AS WELL AS produce multiple future clients in the neighborhood and beyond! Think about it: an open house gives you access to a bunch of people who are thinking about buying or selling a home, whether it be the one you are showing or one that is similar. Take advantage of this opportunity to convert attendees into leads!
Here’s a step-by-step guide on how to get it done:
It’s the juggernaut of social media. It’s the first place many of us go for interaction, laughs, news, and recommendations. For real estate agents, it could be an incredible lead source. The question is: Are you using Facebook to its full potential? The depths of...
August is coming to an end, kids are going back to school, and football season is kicking off. Before we know it, the grocery store aisles will be filled with pumpkin-flavored everything. Fall is quickly approaching, and this could mean a surge in home sellers wanting to get their house listed before winter sets in – good news for you!
With your help, sellers can stage their home to create all the comfy feels that fall brings without having it look like a pumpkin patch exploded in their living room.
Here are a few ways to stage homes seasonally and effectively:
Continuing education is essential to maintaining your real estate career, but the high price tag on most certifications and designations can make you wonder if it’s worth it. The National Association of Realtors® offers 25 different designations. Just reading through the descriptions of each one can make you go cross-eyed! How do you decide which ones are most beneficial for you?
High-dollar home sales make up one of the most sought-after niche markets for agents – and one of the most intimidating. The clientele and the properties in this category can radiate a sense of exclusivity that seems untouchable to new (or even seasoned) Realtors®, with those extra-padded commissions only existing in their dreams.
The truth is, this high-end market is exclusive simply from a statistical standpoint.
What’s the most common word real estate agents hear on a day-to-day basis? That would probably be “no.” In fact, it’s not at all unusual to hear a long string of “no’s” before getting to a “yes.” If you’re in real estate, you’re basically in sales with your career constantly relying on new business for continued growth. Unfortunately, society has become so indifferent to, or even suspicious of, “sales speak” that it’s almost a reflex to say “no” when potential clients are approached by an agent.
Our most powerful sales tool is the spoken word. Choosing the right words can give you an incredible advantage, completely turning the ingrained negative response on its head!
You see, certain words or phrases trigger an automatic “no thanks” response. The key to eliciting a more positive, or at least a more honest response, is to reframe your questions. Here are a few phrases to staple into your brain before your next client call:
It has become a common courtesy to give your clients a little gift after closing on a new home to show your appreciation for their business. In addition to being a token of gratitude, this gesture also serves as a reminder of you, encouraging former clients to send referrals your way. However, keep in mind that a one-size-fits-all gift might not always be appropriate.
Before you throw down some cash on closing gifts, remember to avoid these 5 taboos:
It may be too late to beef up your 2016 tax return, but you have plenty of time to make sure next year’s return is a great pay day! By staying organized and keeping track of work expenses throughout the year, you can make sure you get the highest return possible.
Here are a few of the most commonly missed deductions for Realtors:
Whether you are new to the real estate game or a seasoned agent, you might feel like all your time and money goes into building your businesss. But don’t forget that taking care of YOU is equally important! Using your hard-earned money to treat yourself could also boost productivity and ultimately your deal flow.
Here are a few ways to put yourself first while giving your business momentum:
High-tech marketing strategies with 3-D video tours and text campaigns are not the only ways to stay current in today’s market. Believe it or not, content marketing is (still) king! Homeowners — namely those who are looking to move soon — have an especially high appreciation for good content.
What exactly is “content marketing?”
In real estate, we are always looking for that “silver bullet” — the magic pill that will effortlessly take our production from 5 deals per year to 100 deals per year.
Well, guess what? The magic pill does exist! And you probably already have it right on your laptop. The most important thing in a real estate agent’s tool box is their database. Without a database, it’s likely that you will never reach your full business potential.
If you are like most agents, the hardest part of filling up your database is finding enough willing and able customers. This is where The Governor Campaign comes in.
An open house can be a little frightening for some sellers. Having a bunch of people stomping through their space, touching their belongings and possibly judging their lifestyle can feel invasive. If it doesn’t go well and multiple showings are needed, there’s the added stress of keeping the house perpetually clean (and having pets ready to whisk away) in anticipation of a last-minute showing. The good news is, if all goes well and the open house generates an appropriate offer, it may be the only one you need.
The temperature is rising, and so is the real estate market! Spring and summer have historically seen the most home sales — starting with spring cleaning and the purging of old, outdated items, then the desire for a fresh start — motivating potential home buyers and sellers to take the plunge after hunkering down through the winter.
A market teeming with new buyers and sellers is great news for real estate agents, but it also means increased competition. There’s also the fact that new agents tend to start their careers in the spring, and, of course, seasoned agents are as thirsty as ever for new clients – so the springtime market is a buzzing hive of buyers, sellers and a whole lot of agents eager to put their listings on the map.
So, how do you make your listings stand out, without breaking your budget?
Picture this: you are sitting at your client’s kitchen table and you just gave the listing presentation of a lifetime. They love your marketing, they’re good with the price of the home, and they’re about to sign the listing agreement — when that dreaded question comes up: “Can you reduce your commission?” You might remember that we addressed this issue in a previous blog, “Your Big Fat Commission: Selling Clients on Why You Deserve It.” In that article, (“Your Big Fat Commission I,” let’s call it), we offered a script for helping your clients understand the purpose and importance of real estate commissions, and we introduced our VIP Client Commission Rebate Program as a negotiation strategy for dealing with clients who still weren’t on board with paying your full commission. Readers were excited about this idea and asked us to go into more detail about the program.
Combined, baby boomers and millennials represent a significant chunk of the home buying market. According to the 2016 National Association of Realtors® Home Buyer and Seller Generational Trends report, millennials were responsible for 35% of home sales, with baby boomers not far behind at 31%.
The challenge comes when you realize that you have one set of listings to market to two very different groups of home buyers. From social status to cultural values to taste in décor, the two markets just don’t have much in common.
So, how do you market your listings in a way that will appeal to BOTH generations?
Just when you think your client is ready to sell, they say something like, “I want to sell, but I need to do a few upgrades first.”
And you think, “Great, I guess I’ll talk to you in a year.”
While it’s true that updates, upgrades and renovations can be beneficial to a home’s resale value, sellers often think they need to do more than is necessary, wasting precious time and resources. When homeowners get stuck in this mindset, the smartest thing you can do is step in and be the voice of reason. Before sellers start going all “HGTV” and maxing out credit cards, help them decide which projects are genuinely worth the time and money.
Here’s a quick guide to some common upgrades and how they affect the resale value:
You just managed to get all your listings into escrow. Time to celebrate, right? Not so fast. It suddenly hits you that now you have no listings to show buyers, no more guaranteed commissions, and you basically have to start all over. Talk about a buzz kill. That brings us to your next mission: to find more listings and reel in potential buyers who call about pending homes. Your secret weapon? The Buyer Hunt Program.
Have you ever noticed that when you’re focused on buying a certain kind of car, you start seeing that same car everywhere? Or, how about the trend in neighborhood home sales that seems to occur after the first “for sale” sign is planted? This common subconscious behavior of seeing and creating more of what you focus on comes from the part of the brain called the reticular activating system. The RAS can be likened to the nightclub bouncer for your brain, regulating the thoughts which are allowed to enter, subconsciously helping you “decide” what to focus on.
We’ve developed an effective strategy called the “Listing Compound Method” that harnesses the power of the RAS and subtly influences the bouncer in homeowners’ brains.
It’s no secret — we all want to feel special. Clients on both ends of the home-buying process want to believe that you are their agent first, and everyone else’s second. They basically want to feel like they hit the REALTOR® jackpot when they chose you!
How can you be the agent in shining armor by providing the service and exclusivity your clients desire?
Ah, the paradox of choice. We are obsessed with having options for everything, and are even more obsessed with making decisions. Complain though we may, being deemed the “decision-maker” feeds us with such a sense of importance that we tend to ignore the agony that comes along with making so many decisions.
Homebuyers are assaulted with a barrage of choices at every turn, causing anxiety and sometimes choice-paralysis, even to the point of delaying the sale. This is a pretty undesirable situation for you as a Realtor®. Fear not! We’ll show you how your valuable experience can save the day — and the sale.
It’s no surprise that sellers want to get top dollar for their beloved house. Can you blame them? They’ve likely put a large amount of money, time and love into the home, and they don’t want it to go unappreciated or undersold. But listing a home at a high starting price can be disastrous for the sale. Two recent U.S. News & World Report articles refer to the “list high, lower later” concept as both a ubiquitous real estate myth, and a sure-fire way to plummet a home’s selling price.
Finding new ways to market yourself, and your listings, is a constant process. When you get tired of the same old postcards and flyers, you might need a little creative motivation to get things (and people) moving! We picked a few of our favorite ideas from Realtor Magazine. Here’s how other agents were able to gain interest in their business by stepping outside the box.
We have all been asked the question more times than we care to talk about: “Can you reduce your commissions?” **Cringe**
It shouldn’t be a battle to defend your commission. You deserve it! Don’t they realize that Real Estate Agents work solely for commission? That fact is, they don’t think about that. They just think that more commission paid to you means more money out of their pocket. That’s why it’s important to explain the reasoning behind paying an agent commission in terms that they can relate to.