5 Steps to 5-Star Reviews

Is your online reputation holding you back? These 5 steps will have you on your way to earning the stellar reviews that will get you noticed!

Realtor® Playbook — Why 5-Star Reviews Are Your Best Form of Advertising

Think your online reputation management can wait? Although personal referrals still reign supreme, there’s no mistaking the up-trend in home buyers and sellers scouring online reviews to find a real estate agent. Part 1 of our 3-part series shows how you can make these word-of-mouth endorsements work to your advantage, creating a sense of trust with potential clients even before you meet.

Elevate Your Clientele — and Commissions — with the Luxury Market

High-dollar home sales make up one of the most sought-after niche markets for agents – and one of the most intimidating. The clientele and the properties in this category can radiate a sense of exclusivity that seems untouchable to new (or even seasoned) Realtors®, with those extra-padded commissions only existing in their dreams.

Nail This Tactic and Increase Your Commission by 20%

In our last article, we talked about the importance of home staging and how 77% of agents believe it made an impact on a buyers’ final decision. The statistics, as reported by the National Association of Realtors, demonstrate the need for an agent to seriously consider home staging.

77 Percent of Agents Swear by This Strategy

A significant part of an agent’s pitch is selling the lifestyle that comes with a certain property. Even experienced buyers sometimes struggle with envisioning what their lives will actually look like in a property that seems to check all the right boxes. This is when the process becomes more about the “feelings” a property generates and less about the numbers.

How to Write an Effective Listing in Just 3 Steps

A property listing is often the first encounter a potential buyer has with a property and can be the difference between a successful sale and a “pass!” Listings might seem tedious to write, but think of them as your sales pitch – this is a buyer’s gateway to working with you, so it’s important to make a great first impression for both you and the property.

7 Things to Look for in a Commission Advance Company

We all know that the Real Estate business doesn’t always come with a steady income. You have probably gotten accustomed to waiting…and waiting…and waiting for your commission. UNLESS, you decide to take control of your income by using a commission advance company, (like many successful agents do).

If you have thought about getting advances on your commissions but you’re not sure where to go, we can help you decide. There are plenty of options out there, and they are not all created equal. So before you type the words into that search bar, make sure to look for these 7 things:

Want To Sell Homes Faster? Do These 3 Things At Every Open House

An open house can be a little frightening for some sellers. Having a bunch of people stomping through their space, touching their belongings and possibly judging their lifestyle can feel invasive. If it doesn’t go well and multiple showings are needed, there’s the added stress of keeping the house perpetually clean (and having pets ready to whisk away) in anticipation of a last-minute showing. The good news is, if all goes well and the open house generates an appropriate offer, it may be the only one you need.

Millennials vs. Boomers: How to Adjust Your Marketing for Each

Combined, baby boomers and millennials represent a significant chunk of the home buying market. According to the 2019 National Association of Realtors® Home Buyer and Seller Generational Trends report, millennials were responsible for 37% of home sales, with baby boomers not far behind at 32%.

The challenge comes when you realize that you have one set of listings to market to two very different groups of home buyers. From social status to cultural values to taste in décor, the two markets just don’t have much in common.

So, how do you market your listings in a way that will appeal to BOTH generations?

Go from “No” to “Yes” by Reframing Your Questions

What’s the most common word real estate agents hear on a day-to-day basis? That would probably be “no.” In fact, it’s not at all unusual to hear a long string of “no’s” before getting to a “yes.” If you’re in real estate, you’re basically in sales with your career constantly relying on new business for continued growth. Unfortunately, society has become so indifferent to, or even suspicious of, “sales speak” that it’s almost a reflex to say “no” when potential clients are approached by an agent.

Our most powerful sales tool is the spoken word. Choosing the right words can give you an incredible advantage, completely turning the ingrained negative response on its head!

You see, certain words or phrases trigger an automatic “no thanks” response. The key to eliciting a more positive, or at least a more honest response, is to reframe your questions. Here are a few phrases to staple into your brain before your next client call:

Sealing the Deal: Helping Clients Overcome Choice-Paralysis

Ah, the paradox of choice. We are obsessed with having options for everything, and are even more obsessed with making decisions. Complain though we may, being deemed the “decision-maker” feeds us with such a sense of importance that we tend to ignore the agony that comes along with making so many decisions.

Crash Course in Tax Deductions for Realtors®

Are you ready to get the upper hand when it comes to your taxes? There are plenty of opportunities for legit write offs if you know where to look. Read more to see why this could be the most exciting and profitable read this week!

Boost Your Income 80% by Focusing on Fewer Clients

Vilfredo Pareto, a prolific Italian economist from the late 1800s, said that 20% of events cause 80% of the effects. This may sound complicated, but it’s a simple formula that applies to every type of business, activity, and industry, including real estate.

One Often-Overlooked Database Tool for Realtors®

A database pumps life into your business, showing the results of every postcard, email, handshake, and sale over the years. But your database is only what you make it. This is where a customer relationship management (CRM) database comes in.

4 Expert Ways to Get More Leads, Pt 1 (plus free templates!)

Lead generation: it’s a sore topic for many real estate professionals, but it’s crucial for growing your business and becoming a top producer. What’s the best way to generate more qualified leads in less time? The options are practically endless, but we’ve done our best to identify a few of our favorites.

3 Easy Marketing Ideas That Work!

Finding new ways to market yourself, and your listings, is a constant process. When you get tired of the same old postcards and flyers, you might need a little creative motivation to get things (and people) moving! We picked a few of our favorite ideas from Realtor Magazine. Here’s how other agents were able to gain interest in their business by stepping outside the box.

Don’t Let Your Clients Fall for These Popular Myths

Remember when you were a teenager and you thought you knew more than your parents about life? Well, sometimes clients have that same attitude toward their real estate agent. In recent years it has become even worse due to the excess amount of information online that is not always accurate. This can be frustrating for experts like you, who have spent countless hours in classes and have years of real experience under your belt. This problem is much easier to manage when you understand what common beliefs your clients might have and when you are prepared to explain why that might not be the case.

First, let’s look at 3 buying myths that need busting:

How to Leverage Your Open House into Easy Leads

An effective open house is one that generates a buyer for the house you are selling, right?

A truly effective open house should generate a buyer for that house, AS WELL AS produce multiple future clients in the neighborhood and beyond! Think about it: an open house gives you access to a bunch of people who are thinking about buying or selling a home, whether it be the one you are showing or one that is similar. Take advantage of this opportunity to convert attendees into leads!

Here’s a step-by-step guide on how to get it done:

5 Must-Do’s for Easy & Effective Facebook Marketing

It’s the juggernaut of social media. It’s the first place many of us go for interaction, laughs, news, and recommendations. For real estate agents, it could be an incredible lead source. The question is: Are you using Facebook to its full potential?The depths of...

4 Guidelines for Choosing Real Estate Designations

Continuing education is essential to maintaining your real estate career, but the high price tag on most certifications and designations can make you wonder if it’s worth it. The National Association of Realtors® offers 26 different designations. Just reading through the descriptions of each one can make you go cross-eyed! How do you decide which ones are most beneficial for you?

6 Tips for Tasteful Fall Staging & 3 Free Seasonal Recipes

August is coming to an end, kids are going back to school, and football season is kicking off. Before we know it, the grocery store aisles will be filled with pumpkin-flavored everything. Fall is quickly approaching, and this could mean a surge in home sellers wanting to get their house listed before winter sets in – good news for you!
With your help, sellers can stage their home to create all the comfy feels that fall brings without having it look like a pumpkin patch exploded in their living room.

Here are a few ways to stage homes seasonally and effectively:

If You’re Not Making Webinars, You’re Turning Leads Away

More and more top Realtors® are turning to video to boost their business and position themselves as industry influencers. By investing a little time (and not much overhead) in creating a well-structured webinar, you can become the rising expert agent who makes real estate dreams come true.

5 Questions That Will Turn a “No” Into a “YES!”

What’s the most common word real estate agents hear on a day-to-day basis? That would probably be “no.” In fact, it’s not at all unusual to hear a long string of “no’s” before getting to a “yes.” If you’re in real estate, you’re basically in sales with your career constantly relying on new business for continued growth. Unfortunately, society has become so indifferent to, or even suspicious of, “sales speak” that it’s almost a reflex to say “no” when potential clients are approached by an agent.

Convincing Them It’s Worth Less than They Think

It’s no surprise that sellers want to get top dollar for their beloved house. Can you blame them? They’ve likely put a large amount of money, time and love into the home, and they don’t want it to go unappreciated or undersold. But listing a home at a high starting price can be disastrous for the sale. Two recent U.S. News & World Report articles refer to the “list high, lower later” concept as both a ubiquitous real estate myth, and a sure-fire way to plummet a home’s selling price.

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