If You’re Not Making Webinars, You’re Turning Leads Away

More and more top Realtors® are turning to video to boost their business and position themselves as industry influencers. By investing a little time (and not much overhead) in creating a well-structured webinar, you can become the rising expert agent who makes real estate dreams come true.

5 Steps to 5-Star Reviews

Is your online reputation holding you back? These 5 steps will have you on your way to earning the stellar reviews that will get you noticed!

Crash Course in Tax Deductions for Realtors®

Are you ready to get the upper hand when it comes to your taxes? There are plenty of opportunities for legit write offs if you know where to look. Read more to see why this could be the most exciting and profitable read this week!

Realtor® Playbook — Why 5-Star Reviews Are Your Best Form of Advertising

Think your online reputation management can wait? Although personal referrals still reign supreme, there’s no mistaking the up-trend in home buyers and sellers scouring online reviews to find a real estate agent. Part 1 of our 3-part series shows how you can make these word-of-mouth endorsements work to your advantage, creating a sense of trust with potential clients even before you meet.

Elevate Your Clientele — and Commissions — with the Luxury Market

High-dollar home sales make up one of the most sought-after niche markets for agents – and one of the most intimidating. The clientele and the properties in this category can radiate a sense of exclusivity that seems untouchable to new (or even seasoned) Realtors®, with those extra-padded commissions only existing in their dreams.

5 Questions That Will Turn a “No” Into a “YES!”

What’s the most common word real estate agents hear on a day-to-day basis? That would probably be “no.” In fact, it’s not at all unusual to hear a long string of “no’s” before getting to a “yes.” If you’re in real estate, you’re basically in sales with your career constantly relying on new business for continued growth. Unfortunately, society has become so indifferent to, or even suspicious of, “sales speak” that it’s almost a reflex to say “no” when potential clients are approached by an agent.

Sealing the Deal: Helping Clients Overcome Choice-Paralysis

Ah, the paradox of choice. We are obsessed with having options for everything, and are even more obsessed with making decisions. Complain though we may, being deemed the “decision-maker” feeds us with such a sense of importance that we tend to ignore the agony that comes along with making so many decisions.

Convincing Them It’s Worth Less than They Think

It’s no surprise that sellers want to get top dollar for their beloved house. Can you blame them? They’ve likely put a large amount of money, time and love into the home, and they don’t want it to go unappreciated or undersold. But listing a home at a high starting price can be disastrous for the sale. Two recent U.S. News & World Report articles refer to the “list high, lower later” concept as both a ubiquitous real estate myth, and a sure-fire way to plummet a home’s selling price.

Nail This Tactic and Increase Your Commission by 20%

In our last article, we talked about the importance of home staging and how 77% of agents believe it made an impact on a buyers’ final decision. The statistics, as reported by the National Association of Realtors, demonstrate the need for an agent to seriously consider home staging.

77 Percent of Agents Swear by This Strategy

A significant part of an agent’s pitch is selling the lifestyle that comes with a certain property. Even experienced buyers sometimes struggle with envisioning what their lives will actually look like in a property that seems to check all the right boxes. This is when the process becomes more about the “feelings” a property generates and less about the numbers.

How to Write an Effective Listing in Just 3 Steps

A property listing is often the first encounter a potential buyer has with a property and can be the difference between a successful sale and a “pass!” Listings might seem tedious to write, but think of them as your sales pitch – this is a buyer’s gateway to working with you, so it’s important to make a great first impression for both you and the property.

Make Content the King of Your Business

You’ve set up your blog, and you’re ready to go – but now the blank page stares back at you, and you have a meeting to go to and phone calls to make. How are you ever going to find time to write and promote content for your blog?

Are You Missing Out on 67% More Leads?

Being a successful Realtor® means demonstrating your value over and over again, and in order to do this, you need a platform where you can share your valuable knowledge. Increase your influence and entice prospective clients by starting a blog! You may be hesitant to spend time on something that doesn’t reap immediate rewards, but we’ll show you the true value of a routinely-updated blog.

5 Ways to Automate Your Business and Gain Back Your Time

In business and in life, time is money! Think of all the time you spend every day tackling tedious, menial tasks, such as emailing, scheduling, and organizing. It’s not that these tasks aren’t important – they certainly are! – but the time spent doing them takes away from time that could be spent on building relationships with clients and strategizing your long-term business plans.

4 FREE Ways to Level-Up Your Authority

What distinguishes a good Realtor® from a GREAT one? A successful, savvy agent makes continuing education a priority. The world of real estate is ever-changing, and agents need to constantly evolve with it. It’s not enough to just follow the market — Realtors® need to be on their game and constantly trying new approaches to earn and retain clients.

Want to Reach a Network of 330 Million People? Try This.

Marketing has come a long way! In the old days — and we’re talking medieval-era days — merchants would hire young people to shout their offerings to passers-by in the town square. This eventually gave way to a more “sophisticated” form of communication: communal bulletin boards.

The Trick to Finding Leads on Social Media

There's no doubt that social media is a valuable marketing tool for Realtors®, but not all platforms are worth your time. Instead of rushing around creating different profiles, writing daily marketing posts, and running ad campaigns on every media platform, save...

Market on Facebook the Right Way: Use Your Influence

Facebook is, without a doubt, the most popular social media platform in the world, making it a powerful platform for real estate marketing. But it’s not as simple as making a “Page” and hoping leads flock to it. Here are some tips on using Facebook’s features for greater exposure, bringing leads right to your door.

5 Seconds of Video That’ll Hook 4X More Leads

Did you know it takes just 5 to 10 seconds to form a first impression? Yep, it’s that fast. So, let’s say a potential lead lands on your website or social profile. You basically have 5 seconds to hook them! Don’t panic. We’ll show you how to use the power of video to capture them, hook, line, and sinker.

The Crazy-Smart Lead Generation Tool Top Producers Swear By!

Do you want to catch the attention of new leads in your real estate market? Are you willing to try something totally crazy that could increase response rates by 700% with minimal effort? Try this: direct mail. While it might sound “old school,” direct mail could be just what you need to cut through the digital noise and stand out.

6 Must-Reads for REALTORS®

Learn from the best! With top strategies from some of the most successful people in business and real estate, these 6 must-read books are sure to light a fire under your seat!

Boost Your Income 80% by Focusing on Fewer Clients

Vilfredo Pareto, a prolific Italian economist from the late 1800s, said that 20% of events cause 80% of the effects. This may sound complicated, but it’s a simple formula that applies to every type of business, activity, and industry, including real estate.

One Often-Overlooked Database Tool for Realtors®

The most important tool in a real estate agent’s toolbox is your database. It’s the culmination of all of your outreach and marketing efforts, and it’s the heart of your business, storing the information of all the people you’ve worked with over the years. But your database is only what you make it.

But your database is only what you make it. This is where a customer relationship management (CRM) database comes in.

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