The new year is a great time to kickstart your real estate business, and what better way than to follow the advice of the most successful Realtors® in the world? The best way to learn from the experts in real estate and business is to go straight to the source — their books! These six must-reads are all new books, released in 2017 or coming out this year, so the valuable information is recent and relevant.
The running theme in all of these books? How to set productive habits. Success doesn’t happen overnight, but by establishing a clear plan, you can easily measure your progress and recalibrate throughout the year. We’ve written extensively about habits and good practices, such as setting goals, communicating frequently with your clients, and creating your CRM. Build upon that with the expertise in these following books.
Michael Hyatt is a business and marketing expert with an impressive 30 years of experience under his belt. That’s why it’s no surprise that his upcoming book is at the top of 2018 must-reads and bestseller lists. In Your Best Year Ever, Hyatt establishes a clear 5-step plan to making your business work for you. Included in this plan is advice on how to harness your biggest dreams and funnel them into action by honing in on what motivates you: profit, productivity, and purpose.
Annie Duke made waves as the World Poker Champion in 2004, and applies her keen statistical prowess to business. Duke, armed with a graduate degree in cognitive psychology, shares her perspective on the adage, “Go big or go home,” by making calculated risks that pay off big. Every agent is faced with major decisions in their career, but sometimes the short-term downsides turn into long-term benefits. Learn how to apply predictive thinking to all of your efforts in this engaging read, in which Duke shares examples from various industries, including sports, politics, and gaming. Thinking in Bets comes out in February.
- 6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Own Destiny by Pat Hiban
Hiban is not just a writer with a knack for business; his expertise all comes from actual practice as a real estate agent. This book is packed full of anecdotes, facts and stats, and actionable lessons, complete with worksheets. Hiban knows how agents work, and has written this book with you in mind.
What makes this book so unique is that Hiban shares the result of his experiments, some of which are humorous and often, in his own words, “humiliating” — such as the time Hiban dressed up as Dracula to attract new clients. Hiban proves that putting yourself out there in new, innovative ways is worth the risk, and he tells you how he did it and what you can do to emulate his success.
- Mastering Your Real Estate Career: Your Blueprint to Move from Struggle to Success by Chuck and Angela Fazio
Arizona-based husband-and-wife team Chuck and Angela Fazio have frequently graced the top of numerous lists featuring the most successful real estate agents around the country. In the past 17 years, they’ve earned a reputation for bringing in millions upon millions of dollars in their various endeavors. Although their own real estate careers started off rocky, they were able to turn their bad luck around with a combination of hard work and creative thinking.
In Mastering Your Real Estate Career, the Fazios impart the same knowledge they share with their own mentees, and they don’t shy away from highlighting what makes even the most promising agents fail. But rest assured, they’re not out to scare you, but empower you, and this book is chock-full of tried-and-true advice that comes from the heart.
- Harris Rules: Your No-BS Practical Step By Step Guide to Finally Become Rich and Free by Tim and Julie Harris
This book has a solid 5 star rating from more than 200 reviewers, further indicating that the Harris’ know their stuff. Their advice ranges from the big picture ideas – like how to change and improve your mindset – to the nitty-gritty practices, such as perfecting your listings. Above all, this guide is intended to kick you into high gear and banish all of your “lazy” habits and inclinations, replacing them with profitable, actionable behavior.
- Do It NOW!: Family, Passion, Growth — 3 Core Foundational Strategies to Unlock your Passion & Grow your Business by Joe La Rosa
Broker, writer, and public speaker Joe La Rosa knows that real estate is not just a lucrative career, but a way of life. All agents seek to find that perfect balance that La Rosa refers to as the trifecta of “family, passion, and growth.” This book will be released in February, but you can preorder it to get it on your e-reader as soon as it’s out.
As a Realtor®, the work never stops – but making time to read and study is a sure way to expand your mind and learn directly from the best. Just a little more knowledge can give you the edge you need over your competition and help you double your business in 2018!