Marketing has come a long way! In the old days — and we’re talking medieval-era days — merchants would hire young people to shout their offerings to passers-by in the town square. This eventually gave way to a more “sophisticated” form of communication: communal bulletin boards. Of course, the modern-day version of bulletin boards has evolved into what we know today as online social media. You might immediately think, “Facebook,” but no platform exemplifies this form of communication more than Twitter. Twitter lets you quickly connect with an audience of more than 330 million people, which, for savvy Realtors®, can result in an astonishing number of valuable leads.
So far, we’ve covered Instagram, Facebook, and LinkedIn in our Social Media for Realtors® series. We’re devoting the last article in the series to Twitter, another exciting and often more manageable option for “shouting out” or “tweeting” quick offerings to millions of passers-by every day. (If our own President can find value in it [not to mention the time to tweet!], you probably can, too.)
Twitter is known as a “micro-blogging” platform, which means that you can post short snippets of content rather than long, extensive posts. Although many platforms now use hashtags, Twitter is really what changed that classic symbol from a pound sign to a powerful tool for finding relevant content. For Realtors®, Twitter is a time-efficient way to share listings, post articles, and connect with potential clients.
Twitter has recently implemented some changes that you can use to your advantage:
- A longer character limit. (And the crowd rejoiced!) Instead of keeping your posts to 140 characters or fewer, Twitter now allows posts of up to 280 characters. This gives you a little more breathing room when trying to craft a thoughtful message within the confines of a relatively short character limit —especially if you share long URLs in your posts.
- An easy way to write threads. A thread is a series of tweets on a specific topic. In the past, a user could only reply to their own tweet to create a thread. Now, Twitter has a little + sign at the bottom of a tweet (not just your own) to make it easy to write multiple posts in a thread.
- A larger header image. The header image, which appears above your profile and your feed, is now a much more prominent feature of your profile. This leads to greater ease of brand promotion.
Connect Twitter to your other social media profiles
Most busy Realtors® just don’t have the extra one or two hours a day to dedicate to updating their social media profiles! The solution? Simply connect Twitter to your other networks, such as LinkedIn and Instagram, so that, when you post on another platform, it automatically updates your Twitter account! (Twitter works better when you keep your profile active, so if you do have profiles on other platforms, make sure to link them and post regularly.) You can still take advantage of Twitter’s user base without having to craft custom posts specifically for each profile.
Post frequently using relevant hashtags
The more you post, the better. In fact, according to Easy Agent Pro, posts with hashtags get twice as much engagement! Because content on Twitter is short, you don’t have to overthink what to post. Consider posting pictures, links to listings and relevant articles about your market, or a quick update about what you’re working on. Every time you post, accompany it with a hashtag or two. Use generic hashtags like “#realestate” or “#homeownership” (or the location of your target market) to attract people who use the hashtags as a search tool.
To dig deeper into the intricacies of Twitter, check out Placester’s The Essential Guide to Twitter Real Estate Marketing. Here’s what they say about the best social strategy for real estate agents: “At the end of the day, Twitter is all about volume: The more tweets you send that feature rich information about your business — and that can help you generate real estate leads — the better your social strategy will be.”
Engage with other users
It’s easy to connect with others on Twitter, and the more you include others in your posts, the more they will reciprocate. On Twitter, a mention is when you use someone’s Twitter handle in your post; if you post a photo, you can tag someone using their handle. For example, post this link to Twitter, and @ us in your post. (We’re @AdvancedCommiss on Twitter.) When you “mention” people in your posts, you’re initiating a conversation and drawing attention to their profile. Often, this results in retweets (the re-posting of a tweet), which exposes your content to all of their followers.
Twitter is best when used alongside other social media platforms, but its active and engaged user base makes it a powerful place to share your offerings. Be authentic and genuine in your posts, and you’ll make valuable connections that you can nurture until they become clients!